Founded in 2014 by sculptor and designer Edmund Barnett-Ward, The Affable Design Company was built on a simple philosophy: combine thirty years of world-class experience in licensed product design with the agility and honesty of a small studio. No layers of management, no needless overhead — just Cinderella’s coach for the price of the pumpkin.

We exist to make products that don’t just honour the world’s favourite licences — they add a little magic of their own. Being “Affable” isn’t just our name, it’s our ethos: we believe creative partnerships should be as enjoyable as the results are exceptional.

Everything you see here has been sculpted, modelled, or finessed by Ed himself. But when scale demands it, we can assemble a team of exceptional creatives, collaborating seamlessly through our digital pipeline. With no bricks-and-mortar to fund, we can attract the finest talent and deliver quality craftsmanship at production-friendly rates.